What Is Lead Generation?


What Is Lead Generation Used for In Business?


If you have been doing marketing for very long, regardless of whether your business is online or off-line, you have more than likely wondered what is lead generation. This simply references the creation of a website or flyer that is created for the express purpose of generating leads for certain products or services that a company has to offer. Let’s take a look at what the generation actually is, and how this can benefit your business.


What Is Lead Generation?


There are a couple different ways to do the generation. Using regular advertising, a person may see an advertisement in a magazine and send it in for more information or call a toll-free number. On the Internet, although phone numbers can also be used to track where people have found the advertisement, most of them are collected through an email lead generation process. By simply entering a new name and email, they can be sent information from companies that are offering the products they may potentially like to own.




Lead Generation On The Web


Although you can generate leads using traditional advertising, it becomes very expensive. Many people have decided to use the Internet over traditional hard copy mail which is significantly much more expensive because of the postage. To generate leads on the Internet, you have to create what is called a squeeze page. It is simply a webpage that has a box that is specifically designed to allow people to enter in their name and email, or perhaps even just their email, in order to receive certain free information.


These pages are marketed across the web by sending targeted visitors that may potentially want to receive the free info that you have available. If they do, then they will subscribe to your autoresponder, and will then be sent a download link to access the free information, and they will also be subscribed to your list where they will be sent regular emails about future products and updates.


How To Drive Traffic To Your Lead Generation Pages


Once you have everything set up for your lead generation, including the website, the subscriber box to capture their emails, and the download page for the free information you are giving away, you will want to think about how to get traffic to this offer that will actually be interested in what you have to give away. The easiest way is to purchase traffic from Google or Facebook that is highly targeted based upon the demographics of your target audience.


Another way is to use traffic generation tools such as article marketing, Web 2.0 marketing, and also solo ads on other people’s email lists. Any of these strategies can generate a significant amount of leads. Once they are subscribed, you will have their permission to email them subsequent information and offers, allowing you to bypass the continual need to purchase paid traffic.


In conclusion, the answer to the question of exactly what is lead generation, has been answered to some degree. The simplified version is that you are simply trying to capture the email addresses of people that you would like to market your products and services to throughout the year. It is possible for you to generate a list of substantial size, a list of buyers that will purchase from you again and again. Once you have learned how to properly implement lead generation techniques, the sky will literally be the limit for your ability to expand your business and profit from your marketing efforts.


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