Are you looking to target those who are interested in losing weight? If so, then you may think getting weight loss leads is difficult to do, but with the right information, it can actually be easy. With that said, here are some tips to generate leads for weight loss.
Use Facebook- One of the best ways to get potential weight loss customers is by using Facebook, as there are a few different ways you can do it on the social media site. For starters, you should setup a personal profile (a second one) and use it to make friends on Facebook, and keep growing your friends’ list until you reach the maximum number of friends, which is around 4,000.
As your friends’ list grows, you will want to publish short and helpful weight loss posts at least 1-2 times per week, as well as upload weight loss/fitness related photos. Basically, you want this personal profile to be all about health and fitness, particularly weight loss.
Asides from creating another personal profile, you will want to create a weight loss group, as well as a fan page. Make sure you are active in the group and offer tips and advice in regards to weight loss or share helpful articles you come across with those on your fan page and with those in your group.
When your group grows in numbers, as well as your fan page and friends’ list, so will your list of weight loss prospects, but remember to make sure that once you grow your personal page, share your link to your group and fan page and tell your friends to join the group or fan page if they are interested in receiving weight loss tips and info and things of that nature. If you do this, then you will soon have many leads.
Setup A Blog And Website- You will want to setup a website and a blog, and make sure you publish excellent content that provides people with a lot of information. Also, at the start of your post and at the very end of your post, you should encourage people to join your email list, because the more people who visit your blog.
The more people will subscribe to your list, and before you know it, you could have a massive list of weight loss leads. Also, make sure you ask people to share your blog, so share your blog’s link on Facebook and other social networking sites, as doing this could lead to some great results.
As for the website, all you need is a site that is only a few pages, but make sure it includes a forum where other people who are interested in losing weight can get together and chat.
People who come to your site should be able to view helpful info in regards to losing weight, and if they notice there is a weight loss forum on your site, then they will be more enticed to join your email list. Doing this may take a little bit of time to master, but it is worth the effort if you want to generate many weight loss leads.
Create Videos- If you want to get weight loss leads, then perhaps the best way to do is is by creating videos relating to weight loss, and then publish them to various video sharing platforms or platforms that allow you to publish videos. Create 2-3 videos per week and share those videos via YouTube, Daily Motion, Vine, Instagram, Tsu, MySpace and even Facebook.
The more weight loss videos you publish and the more platforms you publish them on, then the more leads you will generate, so invest the time to create short but informative weight loss videos. Your videos should be short and straight to the point, but engaging, as you want to capture your viewers’ attention right from the start of your video, and make sure you include a signup for in every second or third video you publish, and you should notice your email list growing by the week.
Use PPC- PPC is short for Pay-Per-Click, and Google Adwords is the most popular PPC platform, and if you want to get many weight loss prospects, then you should consider spending a little bit of money and invest in PPC, as you could end up getting many prospects.
Choose a platform that allows you to create ads and then you will pay when people click on it, but you might want to give Google Adwords a try first, or even Facebook ads, as these two sites (Google and Facebook) are the two biggest sites in the world, and many prospects could end up seeing your videos. Make sure your content is short and sweet and eye catching, as you want people to want to click on your ad, and the more people who click on your ad, the more leads you will generate.
Create An eBook To Give Away- Another good way to generate weight loss prospects is by offering a free eBook, but make sure the eBook is weight loss or fitness oriented, or it can even be a fitness newsletter.
The reason why you want to do this is because when people visit your videos, blogs and social media pages and you offer them a free product (eBook or newsletter etc..), then they will be more inclined to provide you with their email address in order to subscribe to your email list. Just make sure you create an eBook on a topic you are knowledgeable about (related to fitness, preferably weight loss) and you should be just fine.
As you can see, there are quite a few different ways you can generate leads for weight loss. The above ways are quite easy to implement, but some of them do take time before you see results, but it is well worth it. With that said, start implementing the above tips and advice, and before you know it, you will generate a lot of leads.