Email Marketing Lists – Why You Need One

When building a business, regardless of the products that you sell, it’s always good to have a steady stream of targeted visitors coming to your website or your real-world store. The more targeted the audience is, the more likely that they will be inclined to purchase what it is that you have to offer. The ability to drive targeted traffic to your website is often done through paid advertising companies such as Google or Facebook.

This is one of the best ways to get the most targeted visitors, unfortunately it is also the most expensive. One way to bypass the continual ad spend that all of us tend to have is to build an email list of our very own. The old-fashioned saying “the money is in the list” is not just a statement or catchy phrase, but is based upon reality and profitability. This article will address ways that you can easily build email marketing lists that will allow you to build a very profitable business.

What Is An Email List?

The first thing that you should understand is what an email list actually is if you have never heard of him before. There are services on the Internet called auto responders. These businesses allow you to create an email list of subscribers. Once they are subscribed to your list, you have their permission to send emails to them on a regular basis. In the same way that when you purchase a product from Amazon or Wal-Mart on the web, and after doing so you will receive emails about specials that they are currently running, this is exactly what you are doing with the exception that you are promoting products that you personally own, or ones that you are an affiliate for.

Ways To Build Email Marketing Lists

The easiest, if not the fastest, way to build an email list is to create what is called a squeeze page. This is a page that allows you to build a list of subscribers that are interested in products that you have, specifically a free product that you are giving away. Once they have subscribed, you will be able to obtain permission from the subscriber to send emails to them on a regular basis. In doing so, it helps you save money on your ad spend for driving targeted visitors to your offers because you are now able to email these individuals regularly.

Benefits Of Email Marketing Lists

The primary benefit of having a list of subscribers is that you can build a substantial fan base. It’s not just that you can send an email anytime you want, but that you can contact these individuals regularly providing good content for free, and occasional offers that they may want to purchase. By building trust between you and the subscribers, you will be able to help these individuals get what they want, and at the same time, make a profit from the products and services that you sell. If a person has purchased something from you before, they are more likely to buy something from you again, making an email list a very valuable asset to own.

If you would like to build email marketing lists of your very own, you simply need to sign up with a autoresponder company that will allow you to create an infinite amount of lists. You’ll then want to find something to offer people that they would like to download for free. Next, you need to create a webpage with an option to subscribe and download the freebie that you are giving away.

Once this is done, they will receive the free offer, and will then actually expect to receive more emails from you, some of which will be offers for products that you are selling. Once you become proficient at doing this, it is possible to create multiple lists throughout the week. As long as you can drive targeted traffic to each of the pages where they can subscribe, and find affiliate products that you can market to these individuals, you will have created a business model that actually generates millions of dollars for people each and every year.