Best Search Engine Optimization Tips For Modern Times
Search engine optimization techniques have come a long way in the last few years. In fact, just a decade ago, it was very simple to create a plan website, haven’t rank for many different keyword terms, and earn money from sales of products that you owned. Today, due to the competition that people face on a regular basis from individuals that are now realizing how much more money they can make by ranking their websites high on the search engines, it takes a specialized type of knowledge, and a constant pulse on the changes of the search engine algorithms, to ensure that you can achieve and maintain page-one rankings for specific keyword terms.
In this article, we will discuss some of the best SEO tips that you can use on your own, or that a professional will implement for you to help you achieve top rankings and earn more money from organic traffic this year.
Outbound Links To Authority Sites
One of the best search engine optimization tips that you will ever use either on your own, or that a SEO professional will implement on your website is to use outbound links to authority sites. A good example of off page seo would be having a website devoted to hiking in the wilderness, and having a link on each post or page linking out to a website related to hiking. The links will point to the websites that are at the top of the search engine listings for the same keyword that you are trying to rank for.
In the proverbial eyes of the search engine algorithms, this is an attempt on your part to provide coherent content that users can take advantage of by following the link in learning more information about the topics that you are discussing. Larger websites like Wikipedia have been using this strategy for years, and the reason is that it works. Therefore, for any website that you create, having outbound links to top ranking authority sites for the keywords that you want to rank for is an absolute necessity if you hope to also achieve page-one rankings.
Backlinks With Keyword Diversification
Backlinks have also changed quite a bit in the last few years. It used to be that you could generate thousands of backlinks very quickly, all pointed to your website, using one specific keyword that you wanted to rank for in the search engines will reward you because they would believe that thousands of people were actually interested enough in what you have to say that all of these links have suddenly appeared. Over the last few years, this has changed dramatically, with the algorithms evolving.
Gradual building of backlinks is now in vogue, along with a diversification of keywords used in the anchor text, in order to achieve and maintain top search engine positions. In fact, by some estimates you should only use your primary keyword in less than 10% of the anchor text that is pointing back from your links on the web. This would include video links, article links, and any Web 2.0 links that are aiming directly at either your main sales page or sub pages in silos on your site.
By simply using these two tips, each of which is based upon links going away from and to your website, you’ll begin to notice a dramatic shift in your positioning on the web as a result of using these strategies. The key is to be diversified with your keywords, and to build links in a gradual manner. Regardless of the strategy that you use, the more that emulates what would naturally happen when something goes viral, it is more likely to help you achieve top positions on the search engines today when using these best search engine optimization tips for your website today.