Generating Business Leads
Generating Business Leads For Your Small Business
Running your own company can be extremely rewarding, but it is also hard work. It is essential that you know how to create growth otherwise you will never create a large enough turnover to keep your company afloat. Here are some tips for generating business leads.
Who Is Your Target Demographic?
Before you can start generating business leads you need to very clear on who your likely customer base is. Clarifying your ideas on which demographic are most likely to purchase your products or service will allow you to create a marketing plan which is tailored specifically to appeal to them.
Take some time to write down who might use your business. Some characteristics of your target audience might include their age group, their location, hobbies, lifestyle and level of income.
Brainstorm Promotional Ideas
There are many different ways of generating business leads, but if you are a small business it can be best to focus the majority of your efforts on the Internet. This is because most online promotional methods are low cost or even completely free, which is a significant advantage if your budget is low.
Brainstorm a list of ideas for different marketing methods which your business could use. This could include online giveaways, setting up a blog or using social media. If you want to include some offline methods of promotion as well, think about tactics such as guest speaking, or discounts or perks for customers who introduce a friend. You can, of course, use traditional advertising if you have the funds to do it.
Once you have a list of promotion ideas, compare it against the notes you made for your target demographic. Think about which of these promotion techniques would have the biggest outreach for your key audience. For example, people in their twenties and thirties are the biggest users of social media so this can be a great way to generate leads if they fall within your customer demographic.
Get Their Contact Information
Effective lead generation means collecting the contact details of your potential customers. Make sure that you have a customer relationship management database in place to collate the information.
People can be wary of handing over their contact details, so you need to show professional integrity. Providing an incentive for signing up for a newsletter or mail outs will also help you to increase your conversion rates. Free samples, a small gift or a discount code are the easiest and most effective incentives.
Social media is another way to get potential customers to sign up and stay in contact with your business. Providing interesting and good quality information on your profiles will help attract followers, but incentives also encourage people to ‘like’ or follow your profile. The biggest advantage of social media is that communication can be two way, which helps to build strong relationships with customers.
These are just a few ways to get started if you want to generate leads. Attracting more customers is the best way to allow your business to thrive.