There was a time, perhaps a mere decade ago, when a business could have an online presence by simply hosting a website and having an e-mail address. Unfortunately, that time is now long past. These days, if a business wants to market on the internet, they’re going to have to utilize social media. If a business doesn’t want to market on the internet, then they don’t really want to be in business. That’s just the simple truth of the business world today. Businesses can live or die by the strength of their online media presence.
Yet even though a number of businesses have figured out social media such as Facebook and Twitter, far too many fail at any other form of social media. One of the most underutilized social media platforms is Instagram. Yet time and again, when people bring up how important Instagram can be, businesses dismiss the idea. It’s no wonder so many businesses can’t manage to make a profit. If you’d like to avoid those mistakes, than learning these Instagram traffic tips will help you kick your business into high gear.
What Is Instagram
If you haven’t quite gotten used to the variety of social media outlets that exist these days, don’t worry. New ones pop up and disappear almost weekly. Instagram is one of the newer ones, but it’s already managed to make a huge impact on the way people share information.
On a basic level, Instagram is an outlet via which you can share photos and short videos. It may seem that Instagram doesn’t offer anything that Facebook or Twitter doesn’t already offer, but that’s not technically true. While Twitter can share photos, it’s designed for short text messages. Similarly, Facebook is designed for long text messages. Neither is set up for the specific purpose of sharing images.
How can your business possibly benefit from a social media outlet that’s designed to share pictures? There are more ways than you’d think, if you’re willing to be creative!
How To Utilize Instagram
Think about your business. No matter what your business does, whether it’s a service industry outlet, a sales outlet, or some other form of business outlet, there are no doubt many moments that can be captured on camera. From employees wearing silly hats to your company’s latest product, you can find plenty of things to share with potential customers if you’re looking.
However, figuring out what pictures to take hardly counts as Instagram traffic tips. Even if you can come up with plenty of things that would make great pictures, posting them on the internet won’t ensure tons of traffic. Taking pictures is only step one, however.
Making Your Company Known
If you really want to make the most of Instagram, you not only have to share pictures, but get people to connect those pictures with your company. Essentially, whenever they see a picture you posted up, they need to immediately know that it comes from your company and nowhere else.
There are a number of ways to do this. One of the most simple ways is to ensure every picture you post up is watermarked in some way. This will allow people to see that the picture is from your business, whether they see it on your company’s Instagram feed or on some other social media outlet.
Other ways involve ensuring that the content of the picture always indicates your company. Try to get your company’s logo in the picture somewhere. Or perhaps you can get pictures of your employees wearing company shirts. There are a number of ways to do this, so be creative!
Engaging Your Customers
Of course, if you’re looking for Instagram traffic tips, you’re not looking for ways to watermark your pictures. It’s possible you’ve already figured that part out, and instead you want to know how to use it to drive up traffic.
The best way to drive up traffic is to engage your customers, or your potential customers. Do this by connecting your pictures, and thus your business, to other things your customers are interested in. There are a number of ways to do this, and each one has benefits and drawbacks.
Hashtags are a great way to connect your pictures to other things. If your company uses Twitter, then you’re likely already familiar with hashtags. If you’re not, hashtags are indicated by the # symbol, and then a descriptive word. They’re often used to indicate that a post is about a particular topic. For example, if you use a hashtag of #ghosts, then your picture will be connected to any other pictures about ghosts. If a customer is searching for pictures about ghosts, they would search that hashtag, and find your pictures.
Try to get a good idea of popular hashtags, and add in a mix of those. This requires keeping your finger on the pulse of social media and figuring out what people are talking about.
Also, there’s always the number one rule for engaging people via social media. Be active! If you post up new content only rarely, then people will lose interest in things you have to say. The internet is a place for instant gratification, and if you’re not providing it then there are a dozen and a half other places people can get it. This doesn’t mean you have to post something up every hour, but you should make sure you’re posting things regularly.
Tying It All Together
If you want to make the most of these Instagram traffic tips, it’s important to internalize them but don’t be tied down by them. That is, these are all useful tips for getting a start with using Instagram to drive up business and traffic. At the same time, you should experiment with things and see what works. Maybe your company does better if you post content less often. Maybe you get more views with videos than pictures. Find out what works, and use it! After all, the intent is to drive up traffic, so whatever does that is the thing you should be doing.