Three Simple Ways To Benefit From Lead Generation For Your Business
If you are operating a business on the Internet, you know that the amount of traffic that you receive to your websites is proportionate to how much money you are able to earn. If you are able to attract targeted visitors, based upon demographics that you have chosen to target, you can actually earn a good living selling a wide variety of products on the web.
The key is to use advertising in such a way that you are able to target hungry buyers that are looking for exactly what you have to sell.
Whether you are selling a product or service, or if you have a strictly online business, or you are trying to bring customers to your real-world store, using online advertising is something that will work for you.
A completely different way of generating traffic, however, is to use what is called lead generation. In this article, we will show you three simple solutions for generating targeted leads that will not only purchase what you have to offer one time, but may also end up becoming lifelong customers.
An Overview Of Lead Generation
By definition, generating leads has to do with your marketing efforts by which you will create consumer interest in the services and products that you offer. In most cases, a lead is something that refers to a person that subscribes to an email list that you have that is looking for products similar to what you have to offer. An example of this would be creating what is called a squeeze page, a single page which presents a free gift that you will give them in exchange for their email address.
You have probably seen what are called CPA offers, or cost per action offers, where people enter in their zip code or email address, and in return, can get something like a free iPhone, tickets to a baseball game, or even free diapers. The gift that is offered will be chosen to target a specific demographic of individuals.
These are individuals that are more likely to purchase items related to what you are giving away, and as a result, you can begin to build a list of people that will buy from you time and again. Now let’s look at three specific strategies that you can use in order to generate leads every day of the week.
Although this is not technically a strategy, it is a choice that you have if you are not tech savvy and able to generate the leads on your own. You may not have the ability to build a website that can capture leads, or even a free product giveaway. If your goal is to simply generate 50 leads a day, the easiest way to do this is to pay for them.
The cost of each lead will vary depending upon how fresh the lead is, meaning when it was obtained, and whether or not the lead has been sold to more than one person. You can find several companies on the Internet which specifically sell leads based upon demographics and interests. They spend most of their time creating lead capture pages, and then sell the leads to people that need them.
Creating A Squeeze Page
A squeeze page is a non-technical term for a lead capture page, almost like a slang reference to this particular marketing tool. You have to be able to create a website or blog, and on a page that you create, you will have an offer along with a subscribe box so that people can join your newsletter, or simply enter in their email, by which to get the free gift. The only way that this can work effectively, and continually, is to consistently send potential leads to the page itself.
This means that you will have to do some form of advertising in order to get people to that page. If you have ever tried to advertise on Google to attempt this type of lead capture strategy, you will quickly find that your campaigns are shut down. We will does not like squeeze pages, and therefore you will have to advertise in a completely different way. It used to be available on Facebook, but not so much anymore. The alternative to this is called media buying.
Lead Generation Via Media Buying
Once you have your squeeze page setup, you will want to contact a company that specializes in media buying. They are also referred to as group buys in which you are able to spend several thousand dollars at a time in order to generate millions of visitors.
The best way to do this is to work with the media buying group that will actually show your offer in places where your free gift and offer will be applicable to those visiting the page. Some of them have exceptional technology, allowing you to choose your demographic looking at a multitude of variables so that you can get the exact visitors that you want.
As mentioned before, the cost of doing a media buy is quite expensive by comparison to traditional advertising, but the sheer volume of traffic that you will get, especially since it is targeted, will allow you to build an enormous list of leads in a short amount of time.
Another way that you can generate lots of leads is to create your very own CPA offer. As mentioned before, cost per action leads are where you create a single page, offer a free gift or a discount on a product or service that you have for sale, and provide this to individuals that are willing to use their email address. Many people actually market CPA offers because they can earn anywhere from $.50 to a couple dollars for every lead that subscribes.
In this case, you would be on the other hand, paying this money to people that are actually spending advertising dollars to generate your leads for you. There are so many CPA networks to choose from, so you will have to evaluate which ones will offer you the best deals. You have to remember that the more that you pay for each lead, the more motivated CPA members will be to advertise and generate leads for you.
The ability to do lead generation may not be your forte. However, if you need to have a lot of traffic in a short period of time, using media buys and creating your own CPA offer is the best way to quickly gather targeted leads that will be interested in the products and services that your business sells every day.
Hopefully this brief overview of lead generation will motivate you to give it a try. As long as you have the capital to invest, and you have a highly converting product or service, it will be one of the most beneficial and lucrative ways that you can take your company to the next level.