About Network Marketing Strategy
Network marketing, also known as multi-level marketing (MLM) is no doubt a great business concept. Many people have achieved financial freedom and successfully escape from the rat race by starting an MLM business.
Unfortunately, those people who succeeded are just in the minority. Just like any other industry, the pareto principle applies here.
In this case, it is not the 80-20 rule. Rather, it is the 90-10 rule. In other words, 90% of network marketers are going to fail. Only 10% of them are going to be successful.
Why is that so? Well, it is because the people who fail do not have the right network marketing strategy.
If you want to succeed in this industry, you really have to learn how MLM works. You really have to know the right network marketing strategy.
Understanding What Network Marketing Really Means
First, it is important to understand what network marketing really means.
When you look at the term “network marketing”, do you realize something?
Do you realize that “network” comes first before “marketing”? In other words, you need to focus on networking first.
When it comes to networking, you need to connect with the right people. You need to surround yourself with people who are already successful in business.
That is why it is always the same few people who are massively successful in the MLM industry. These top performers are often able to recruit thousands of people to their organization within a very short period of time.
This is because of their powerful network. They have invested a lot of time networking with the right people.
The next keyword is “marketing”. It is not “selling”. It is not about pushing things into a person’s throat, which is what “selling” is often about.
You don’t try to convince people that it is a great business opportunity. You don’t try to convince people that they can become rich by joining you. That is selling. It is not marketing.
Marketing is about letting your prospects come to their own conclusion. Let them think that they are going to be successful if they are fortunate enough to work with you.
That can be done through various strategies. One way to do so is to start a blog.
Blogging About Your Experience
Blogging can be a very powerful network marketing strategy.
Perhaps you are wondering how to get started with blogging. Perhaps you are thinking that it is a very difficult task.
After all, you are not a world class writer. You think you can’t write to save your life. And you don’t even know what to write about. Most importantly, you are not a technical expert. You have no idea how to setup a blog.
Well, you do not have to worry about all these issues. They can be easily solved. You can always hire someone to setup a blog for you for a very low price.
As for writing, you don’t have to be a world class writer. You just need to share your experience in this network marketing industry.
Just share whatever new things you learn about this industry and your journey to success.
Before you know it, you will start getting a lot of traffic to your blog, if you are using the right traffic generation strategies. When people start reading your blog posts, they will begin to see you as an expert in this industry.
Now, they are being attracted to you. You don’t have to sell anything or push something down their throats. Let them come to their own conclusion.
In fact, they may even start to contact you and ask how they can work with you.
Even the best network marketing strategy takes time to work. Therefore, it is important to be realistic and patient.
If you start a blog today, don’t expect it to become a lead generating machine overnight. It takes time to build up the followings of your blog.
Having the right expectations is important for success. When you have the right expectations, you will be more persistent and will not give up just because you didn’t manage to see results overnight.
Most people fail in this industry because they do not have a realistic expectation and they often lack the patience to see things through.
Tips For Successful Network Marketing Strategies
Network marketing doesn’t have the best reputation, and many marketers consider it the very last option. Also referred to as MLM (Multi-Level Marketing), this is an area of marketing that has received a lot of mixed feelings. Not only has many scammers used it as a platform and tainted the concept, but it’s also based on a person-to-person approach that doesn’t exactly fit with the way things are done in the digital world.
But the reality is that successful network marketing strategies do exist, and you can use them to your advantage. This is also what this article will be focusing on – providing you with tips on developing successful network marketing strategies.
Now you might be thinking that this type of marketing is outdated and will only end up failing at some point. But you couldn’t be more wrong because it’s a business strategy like any other. And if you can master your execution, there is no reason why can’t make a big success out of it.
To help you on your road to success, consider the following:
- Get Familiar With MLM Companies And Structure
The first thing you have to do if you hope to achieve any success with direct sales is to get smart. In other words, learn as much about network marketing as you possibly can and study the companies that offer them.
You want to stay away from pyramid schemes and things of this nature, and you can only do it by knowing what network marketing is all about. Find a company you can put your trust in and be comfortable with before you make any final decisions or invest your time.
- Be Passionate About The Product
When you think about it logically, would it be easier to sell a product you are passionate about or one that you don’t care for? Of course, you’ll be increasing your chances of making sales with a product you can understand and communicate to your customers. But if you go with a product you can’t wrap your mind around, how exactly are you going to make other people believe they need it?
Don’t make the mistake of thinking anything will sell. Yes, you can still get sales with a product you have no knowledge about, but it’s going to be more challenging. If you want to develop successful network marketing strategies it is recommended that you work with products you can really sink your skills into.
- Stay Away From Hype
Hype is not a strategy that will be very effective with direct market. In fact, it’s because of all the hype used in the past that turns potential clients off. The moment they hear something they don’t believe you lose their attention.
Instead, approach your potential clients with honesty, morals, and ethics. Don’t try to make the features of the product better than they are and don’t testify the product will last forever when you know it won’t. Not only will you build a bad reputation, but you are ensuring that your marketing strategy fails before it begins.
- Leave Family Out Of It
There is nothing professional about hammering friends and family to buy your product. And if you think about, if you really need friends and family to participate in sympathy purchases, network marketing might not be the road for you.
Of course, you can bring it up that you are selling this and that. But if they don’t show any interest, leave it there. You should be focusing on the strangers you don’t know, which will also make up your ultimate client base. So, forget about bringing your family into this just to make a few bucks.
- Know Your Target Market
A good salesperson will know his or her audience. In other words, they have a good idea of what the client needs, based on the information they have.
For example, a stay-at-home mom with three kids will be focused on coping. How can you make this easier for her? How can you make her day run more smoothly?
Depending on the product you are selling, it is critical to know your target audience. Are you going to try and sell makeup to a big biker? Or what about selling ice to people living in Alaska? It doesn’t make any logical sense, and you need to remember this. Know your audience before you try to make the sale.
- Expand Wisely
The great thing about successful network marketing strategies is that you can bring in other people. Of course, you are going to make more money through your direct sales and services, but that doesn’t mean you can’t expand your reach.
However, just recruiting people to help sell doesn’t mean you’ll be making more money. Given that only one in a hundred MLM marketers find success in this career, you have to realize more than just recruitment is necessary.
If you are going to make the most of a network marketing strategy, you need to train the people you recruit. You have to be there to give them guidance and help them reach their goals. Because there is no way to tell if they have the same drive as you, or if they even have the same type of motivation.
Instead of just being a recruiter, become a mentor of sorts. And the more successful people you bring into your group, the more successes you can expect to see.
- Sharpen Up Your Marketing Skills
Last, but definitely not least, brush up on your marketing skills. And you want to cover both online and offline options. Just because you are doing direct sales doesn’t mean you can’t use the internet to your advantage.
Learn as much about marketing as you can and how to read trends. And once you learn how to market correctly, it will be very difficult to stop you from reaching the success you so badly want.
Now, all that remains is for you to take action.